Yes — Apple TV supports IPTV through player apps available directly in the tvOS App Store, including IPTV Smarters Pro and GSE Smart IPTV.
Compatibility
tvOS doesn't allow sideloading outside of Apple's official channels, but that's not a limitation for IPTV in practice — several capable player apps, including IPTV Smarters Pro and GSE Smart IPTV, are published directly on the tvOS App Store and support both M3U playlists and Xtream Codes logins. Setup is closer to installing any other Apple TV app than the sideloading process Fire TV or Android TV devices need.
Setup overview
- Open the App Store on your Apple TV
- Search for and install IPTV Smarters Pro or GSE Smart IPTV
- Open the app and choose your login method
- Enter your playlist URL or Xtream Codes credentials
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Apple TV frequently asked questions
No — 3rd-generation Apple TV and earlier don't run tvOS and can't install App Store apps at all. IPTV player apps require a 4th-generation Apple TV or newer.